Product Marketing + AI

Source: Google Ads 'Google Ads' (New term for Google AdWords) is a standout amongst the best advertising platform available especially on Search Engines. Google is securing over 1.17 billion customer base, and that is the reason Google Ads is an incredible method to get your website displayed before the eyes of your prospects.  Facts say for every penny spent on Google Ads, which double the investment for entrepreneurs. That's why it's difficult to beat the ROI generated through Google Ads in comparison to other Marketing Platforms like Yahoo Oath- Native and Search Advertising and Bing Ads. Through Google Ads, one can run any type of campaign i.e. Text Ads, Display Ads, Video Ads etc. for its product or brand. Whether to promote any Brand or want to acquire new or more customers for business, all you need to have your 'Google Ads 2019' campaign on board.  Beginners generally feel that Google Ad set up is one of the difficult tasks to do in Digital...

"Voice Search is a New Wave in Search World" With the advancement in Mobile and internet services, Voice-prompted searches are also gaining popularity among users. Ever since voice-activated assistants like Google Assistant, Amazon’s Alexa Apple’s Siri, and Windows Cortana, came into the picture, searches performed by voice commands have increased significantly. One of the recent studies says that by 2020, voice search command will take over 50% of all mobile and desktop searches. People who are having voice-command search gadgets at their home or any workplace are using it in their daily routine.  This gives the clear indication that the future is all about VOICE SEARCHES. In such a case, the online firms should consider the importance of "Voice Search" feature in their SEO enabled websites to rise in organic search rankings. The focus on SEO still stays imperative. This incorporates an appropriately structured and sorted out website with keywords enri...

    Image Source: Medium.com   Gone are the days when someone writes a fascinating story for your business or product irrespective of the fact that how many visitors are going to read it. Statistics reveal that whatever rich content is written on ‘About Us’ only 45% of the visitors are going to read it. Now what if this story is portrayed through great animated explainer videos, the situation would be different. Storytelling videos are new and exciting ways to explain your business. And the growing popularity of explainer videos helps the marketer to showcase their product to the target market simply and most effectively. Research demonstrates that 74% of clients that viewed a Product through explainer video wound up purchasing at the end. What's more, 83% of organizations that utilized video publicizing announced a significant change in sales growth, as video connects with even the laziest visitor. Regardless of whether 2D or 3D one may pick any animati...

*Note : Below are the Answers of Google AdWords Fundamental Exam for Year 2016. The Q&A series are developed based on memory & are partially correct but at least it helps the examinee to clear the Fundamental exam. Few Questions might not found in the below content as server drops new questions every time in the reservoir. (Answers are marked in the BOLD letters) 1.  Which method would be recommended for an advertiser who is trying to      increase the Quality Score of a low-performing keyword?    A)  Repeat the keyword as many times as possible in the ad text.    B)  Delete the keyword and add the keyword to the campaign again     C)  Modify the ad associated with that keyword to direct to a highly-relevant          landing page    D)  Increase the daily budget for the campaign in which the keyword is located....