Product Marketing + AI

  In just a few years, artificial intelligence has reshaped nearly every industry—and the creative world is at the center of this transformation. Tasks that once required hours of manual work, advanced technical skills, or large teams can now be done in minutes with the help of AI-powered tools. From filmmakers to designers to musicians, creators are discovering new possibilities, new speeds, and entirely new ways of working. The Rise of AI in Creative Workflows AI tools are not replacing creativity—they’re removing barriers that used to limit it. Whether it’s cutting down tedious editing steps, generating content ideas, or producing full creative assets from a simple prompt, AI is allowing creators to focus on what truly matters: storytelling, expression, and innovation. Let’s break down how different fields are being transformed. AI in Video Creation: Faster, Sharper, Smarter Video editing used to demand high-end equipment, advanced editing skills, and hours of meticulous work. ...

  Artificial Intelligence (AI) and Machine Learning (ML) have become the defining technologies of the 21st century. From search engines to personal assistants like ChatGPT, Perplexity, and Google Gemini, AI-powered tools have evolved into everyday companions that influence how we think, work, and communicate. This blog examines how these models function, their impact on reshaping the digital landscape, and what their advantages and limitations mean for the future. Understanding AI and Machine Learning AI refers to the capability of machines to perform tasks that typically require human intelligence, such as problem-solving, reasoning, or language understanding. ML is a subset of AI where systems learn patterns from data to make predictions or decisions. Modern generative AI models, including ChatGPT and Gemini, rely on massive datasets and deep neural networks to understand language and generate human-like responses. Popular AI Models: ChatGPT, Perplexity, and Google Gemini ChatGPT...

My name is Shikhar Das Srivastava and I am a professional who is having more than a decade of experience in Product Marketing and client service. I've built my career around one simple philosophy that if you deliver delight to your customers they will care about you forever. This customer-driven philosophy served me well in my current position as Campaign Manager- Product Marketing at Magicbricks.  I have created marketing success stories through customer surveys and research and experienced significant growth of 120% in website traffic and month-on-month incremental customer acquisition at my past positions. I sincerely care about customer experience thus always urge for UI/UX improvement.  I believe that an organization ought to consistently search for approaches to improve and acquire new customers through creative campaigns. Thank You!     

Source: Google Ads 'Google Ads' (New term for Google AdWords) is a standout amongst the best advertising platform available especially on Search Engines. Google is securing over 1.17 billion customer base, and that is the reason Google Ads is an incredible method to get your website displayed before the eyes of your prospects.  Facts say for every penny spent on Google Ads, which double the investment for entrepreneurs. That's why it's difficult to beat the ROI generated through Google Ads in comparison to other Marketing Platforms like Yahoo Oath- Native and Search Advertising and Bing Ads. Through Google Ads, one can run any type of campaign i.e. Text Ads, Display Ads, Video Ads etc. for its product or brand. Whether to promote any Brand or want to acquire new or more customers for business, all you need to have your 'Google Ads 2019' campaign on board.  Beginners generally feel that Google Ad set up is one of the difficult tasks to do in Digital...

"Voice Search is a New Wave in Search World" With the advancement in Mobile and internet services, Voice-prompted searches are also gaining popularity among users. Ever since voice-activated assistants like Google Assistant, Amazon’s Alexa Apple’s Siri, and Windows Cortana, came into the picture, searches performed by voice commands have increased significantly. One of the recent studies says that by 2020, voice search command will take over 50% of all mobile and desktop searches. People who are having voice-command search gadgets at their home or any workplace are using it in their daily routine.  This gives the clear indication that the future is all about VOICE SEARCHES. In such a case, the online firms should consider the importance of "Voice Search" feature in their SEO enabled websites to rise in organic search rankings. The focus on SEO still stays imperative. This incorporates an appropriately structured and sorted out website with keywords enri...

    Image Source: Medium.com   Gone are the days when someone writes a fascinating story for your business or product irrespective of the fact that how many visitors are going to read it. Statistics reveal that whatever rich content is written on ‘About Us’ only 45% of the visitors are going to read it. Now what if this story is portrayed through great animated explainer videos, the situation would be different. Storytelling videos are new and exciting ways to explain your business. And the growing popularity of explainer videos helps the marketer to showcase their product to the target market simply and most effectively. Research demonstrates that 74% of clients that viewed a Product through explainer video wound up purchasing at the end. What's more, 83% of organizations that utilized video publicizing announced a significant change in sales growth, as video connects with even the laziest visitor. Regardless of whether 2D or 3D one may pick any animati...